Build a Business That Runs Brilliantly
Escape overpriced, overcomplicated systems. We build CRMs, automations, and marketing that run with integrity and deliver real clarity for your business.
Our Core Pillars
Everything You Need To Run Brilliantly
We combine CRM technology, marketing automation, and real business consulting into one transparent system designed to put control back in your hands.
Built With Integrity
We don’t trap you in contracts or hold your data hostage. Every system is designed for your long term success. Transparent, ethical, & built to empower you.
Custom CRM Systems
Manage leads, clients, billing, and reporting all in one place. Every CRM is crafted around your workflow. Flexible, scalable, and easy to use from day one.
Automation & Efficiency
Save hours each week with powerful automations that follow up, confirm appointments, and keep your pipeline moving so nothing slips through the cracks.
Strategy That Scales
We help you refine operations, marketing, and client journeys to drive growth. Turn your business into a smooth, data-driven system built to scale with you.
About Business Brilliance
Your Systems. Your Control. Your Brilliance.
We founded Business Brilliance to challenge an industry that traps business owners with hidden fees, messy tools, and empty promises.
Our mission is to give entrepreneurs clarity and control through powerful CRM systems, automation, and strategy that serve their goals, not ours.
Efficiency that saves you time
Transparency that earns your trust
Systems that scale with your business
Every stage of your business, connected.
Your CRM isn’t just software, it’s the backbone of how you attract, manage, and retain clients. Our system brings every piece of the sales cycle together, so nothing falls through the cracks.
Our Services
We Build Brilliant Systems That Simplify and Scale
From CRM buildouts to automation and marketing strategy, we help business owners replace chaos with clarity creating systems that run efficiently, scale intelligently, and keep integrity at the center.
CRM Buildouts
We design fully integrated CRM systems that bring your business together, from lead capture to fulfillment. Our builds include pipelines, automations, forms, and reporting dashboards customized to your exact workflow so you can scale with confidence.
Automation Systems
Simplify your operations with smart automation that works behind the scenes. From lead nurturing & client onboarding to billing & follow-ups, we streamline your daily tasks so nothing slips through the cracks & your time stays focused where it matters most.
AI Chat & Messaging
Turn conversations into conversions. Our AI-driven chat and text systems engage leads instantly, answer FAQs, and book appointments in real time, giving your clients a seamless experience and your team more time to focus on high-value work.
Marketing Strategy
From campaign planning to performance tracking, we help you connect the dots between your message, market, and metrics. Our marketing systems are designed to attract, convert, and retain customers through data-driven, automated strategies.
Consulting & Optimization
We audit your systems, refine your processes, and implement tools that improve performance across every department. Whether you need workflow optimization, reporting clarity, or team alignment, we ensure your business runs efficiently from end to end.
Websites & Funnels
Your website should do more than look good, it should convert. We design high-performing websites and funnels built to capture leads, drive action, and integrate seamlessly with your CRM for full-funnel visibility and growth.
Smart Systems. Simple Pricing.
Systems That Simplify and Scale
Whether you’re just starting to systemize or scaling to full automation, our packages are designed to help you grow with clarity, efficiency, and confidence. Pick the level that fits your goals and let us handle the rest.
$97/month
Full CRM access
2-way SMS & email
Missed Call Text Back
Website/chat widget
Appointment calendar + reminders
Basic Reporting
$197/month
Social media planner
Membership & course builder
Reputation management
Dedicated account manager
Invoicing & Text-to-Pay
HIPAA-compliant setup
$297/month
Document & Contract System
QR Code Generator
AI agent integrations
Community portal access
Interactive quizzes
Affiliate/referral manager
Our Team
Our Expert Team
Michelle Kraxberger
Onboarding & Client Success Lead
Michelle is the first face every client sees. As our onboarding and client success lead, she ensures that every new Business Brilliance client gets started on the right foot. From gathering access to coordinating kick-off calls and walking clients through their setup, Michelle makes sure the path to launch is smooth, supportive, and stress-free.
Angel Lebak
Systems QA & Operations Oversight
Michelle is the first face every client sees. As our onboarding and client success lead, she ensures that every new Business Brilliance client gets started on the right foot. From gathering access to coordinating kick-off calls and walking clients through their setup, Michelle makes sure the path to launch is smooth, supportive, and stress-free.
Tony Lozano
Lead Systems Architect & Automation Strategist
Tony builds the backbone of every system. As the architect of our GoHighLevel automation and CRM builds, he handles everything from pipeline mapping and automation logic to domain setups and integrations. If it’s technical, Tony makes it work — fast, clean, and custom to each client’s goals.
Our process
How We Build Brilliant Systems That Scale
Discovery & Strategy
We start with a strategy session to map out your business goals, ideal workflows, and customer journey so we can align the system with how you actually operate.
Setup & Onboarding
We gather key assets like calendars, email, domains, and integrations to connect your tools and set a clean foundation for automation.
System Buildout
We design your CRM with customized automations, pipelines, and workflows to streamline every step of your process from lead capture to follow-up.
Launch & Support
Once your system is launched, we guide your team, address any adjustments, and provide ongoing support to keep things running smoothly and efficiently.
FAQ's
Frequently Asked Questions
Q: What do I get with the $97/month plan?
A: You get full CRM access, calendar booking, 2-way SMS & email, a chat widget, missed call text back, and basic reporting. Perfect for getting started with systemization.
Q: Can I upgrade my plan later?
A: Absolutely. You can move between tiers as your business scales or your automation needs grow.
Q: What’s included in onboarding?
A: Onboarding includes an intake form, A2P registration support, calendar and domain setup, email sync, strategy call, and custom system mapping for your customer journey.
Q: Will someone help me if I get stuck?
A: Yes. All plans include foundational support. For higher-touch guidance, upgrade options and custom support add-ons are available.
Q: Is this HIPAA-compliant?
A: HIPAA-compliant features are included starting at the $197/month tier.
Q: Can I request custom builds?
A: Yes! Custom automations, dashboards, and workflows can be built starting at $750, with advanced builds going up to $3,000+ depending on complexity.
Q: Do you offer training for my staff?
A: Yes. We offer a $1,000 custom training course specific to your system setup and team needs.
Q: What’s the difference between the $97, $197, and $297 plans?
A: Each tier adds more tools and capabilities—such as reputation management, invoicing, memberships, social planner, AI agents, community portals, and more.
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